Agency owns
- Client relationship and trust
- Strategy and campaign concept
- Positioning and final approvals
- Sales / GTM into brands
Product
Give Oddlot the campaign. Get it done.
Not software that makes agencies do more grunt work — infrastructure that executes creator operations underneath their strategy. Brand → Agency → Oddlot → creators.
How the machine runs
- 01
Define
Agency sets rate, formats, restrictions, and budget.
- 02
Distribute
Oddlot routes the job across the creator network.
- 03
Operate
Submissions, QA, tracking, and fraud checks run as product.
- 04
Pay & report
Verified payouts and reporting back to the agency workspace.
Split of ownership
Agency decides what should happen. Oddlot orchestrates distributed creator labor so the agency doesn’t manage hundreds of clippers by hand.
Oddlot owns
- Creator sourcing and distribution
- Briefs, submissions, first-pass QA
- Performance tracking and fraud checks
- Payout calculation, payouts, reporting
What you can claim today
- 01
Agencies keep the client — Oddlot doesn’t solicit their brands.
- 02
One agency can run many client accounts on the same machine.
- 03
Creators compete in the open; payouts follow verified attention.
- 04
Early brand-direct is fine; the product stays agency-capable.
- 05
Not Salesforce for creator ops — closer to Scale for creator labor.
Campaign economics
- Rate
- Per 1K verified views
- Qualify
- Separate campaign minimum
- Proration
- All views count once qualified
- Cap
- Hard budget wall per campaign
Example: $1.25 / 1K with a 25K minimum. At 25K views you earn $31.25. At 150K you earn $187.50. Below the minimum, payout is $0.