Use Cases

Agencies sell brands. Oddlot runs the ops.

Brand → Agency → Oddlot → creators. That’s how a free market for attention gets real demand — without Oddlot becoming another agency.

Agencies

Own the client. Outsource the grunt work.

Keep strategy, positioning, and the relationship. Hand Oddlot the rate, formats, restrictions, and budget — then let the machine handle creator supply, submissions, QA, tracking, fraud, and payouts across many client accounts.

Multi-client workspaces without becoming Oddlot’s account managers
Agency-controlled approvals and protected client relationships
Productized reporting instead of spreadsheet ops

Run agency campaigns

Brands (direct)

Go direct early — same machine.

Need revenue and case studies before agency density? Brands can post capped performance campaigns directly. The product is still built so ops don’t depend on a human account team.

Open rate, qualify minimum, hard budget cap
Creators compete; you pay verified views
Same infrastructure agencies will run later

Post a campaign

Creators

Compete for attention. Get paid on proof.

Browse open rates, make the content, submit the link. No follower gate. No warm intro. Agencies and brands bring spend — you win on what gets watched.

Clear rate and qualify threshold up front
Any format the campaign allows
Prorated earnings once you qualify

Join as a creator